Category
The best agency CRM, and what each one really costs
For agencies running several clients, GoHighLevel is the strongest option at $97 to $497 a month, because it is the only one on this list with unlimited client sub-accounts and white-label reselling. HubSpot is better for a single company with a sales team. The deciding number is cost per client, not headline price.
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The short version
- Per-seat pricing punishes agencies. Per-client pricing is the model that scales.
- White label is the dividing line. Most platforms do not offer it at any price.
- Headline price is never the running cost. Usage bills separately on every platform here.
- The right question is what your whole current stack costs, not what one tool costs.
How these actually compare
| Platform | Entry price | Unlimited clients | White label | Genuinely best for |
|---|---|---|---|---|
| GoHighLevel | $97 | Yes, from $297 | Yes, on $497 | Agencies reselling one platform to many clients |
| HubSpot | Free tier, paid from $20 per seat | No, per seat | No | One company with a sales team and budget |
| ClickFunnels | $97 | No | Limited | Funnel-first offers, not client management |
| Keap | From $249 | No | No | Small business CRM and automation, single company |
Read that by the final column. These platforms are not really competing for the same job, and most comparison articles pretend otherwise. HubSpot is built for one company with a sales team and a budget. ClickFunnels is built around offers and funnels. GoHighLevel is built for an agency running many client accounts from one login.
If you run client accounts, the per-seat model is what quietly kills you. Ten clients on a per-seat platform is ten times the bill. Ten clients on GoHighLevel Unlimited is still $297 a month, and that difference is the entire reason the category exists.
If you are the trade rather than the agency serving them, the buyer's version of this comparison is on software for trades, including which makers publish a price and which make you book a call.
Our GoHighLevel coverage
Every feature, in one place
24 core features, the same on every plan. What each costs extra, if anything.
The website builder
Domains, SSL, a blog and AI page building on the $97 plan, and where it stops.
The funnel builder
Order bumps, one-click upsells and split tests on every plan.
Conversation AI
The chatbot that answers texts and books appointments, in three modes.
Email marketing
$0.675 per 1,000 sends and unlimited contacts. The sending limits to plan around.
Calendars and booking
Seven booking types, deposits at booking and SMS reminders.
Reputation management
Review requests that send themselves, and AI replies at a cent each.
Communities
Paid groups with no published platform fee, against Skool’s 10%.
What actually replaces it
Sorted by the reason you are leaving. Three of the five reasons are not fixed by switching.
vs HubSpot
HubSpot Professional carries a mandatory $3,000 onboarding fee almost nobody mentions.
vs ClickFunnels
Same $97, opposite products. One serves clients, the other sells your own offer.
The API
100 requests per 10 seconds, 200,000 a day, and OAuth only on the $497 plan.
The phone system
Every rate, and the reason the $97 plan can cost more than the $297 one.
A2P 10DLC registration
About $24.50 to register, then a monthly fee and carrier charges that never stop.
HIPAA compliance
$297 a month, and HighLevel state it can never be cancelled once switched on.
What it integrates with
Stripe, the ad platforms, and why the native list is shorter than you expect.
Courses and memberships
Included on every plan including the $97 one. Where it loses to Kajabi.
Forms and surveys
Four embed layouts, conditional logic, and submissions that land straight in the CRM.
How to actually use it
A first week that ends with something working, and the features to deliberately ignore.
Connecting a domain
The exact DNS records, and the Cloudflare setting that silently breaks it.
Cancelling
The steps, the 90 day deletion window, and the $27 pause plan most people miss.
What is GoHighLevel?
The plain explanation: what it is, the seven tools it replaces, and how the two meters bill.
GoHighLevel review
What it replaces, the complaint pattern across 651 G2 reviews, and who should skip it.
Is it worth it, is it legit
Both answered. The sum that decides it, and the risk that is not the money.
What it really costs
Every plan and usage rate, plus three worked monthly totals for different agency sizes.
The $97 Starter plan
Three sub-accounts, the full platform, and the 206 percent jump when client four arrives.
What $297 and $497 buy
Branding starts at $297, not $497. What the higher tier actually adds.
SaaS mode maths
Break-even is about three clients. Plus the support cost nobody puts in the spreadsheet.
14 days or 30
The longer trial exists and costs the same. How to actually use it.
Support, and why it goes quiet
Every channel, and the permission setting that means your messages were never delivered.
Is annual worth it
Two months free. Why the discount is not what should decide it.
What the AI costs
Priced per sub-account, not per agency. Ten clients is $970 a month, not $97.
Voice AI per-minute cost
Four meters run at once. The voice you pick moves the floor by four times.
The CRM itself
Unlimited contacts, one inbox across every channel, and reporting that is the weak spot.
The $297 Unlimited plan
Unlimited clients and white labelling. Rebilling, but only at cost.
Which upgrades are worth it
$500 a month for support that is already free, and other things to skip.
The app is called LeadConnector
Which is why searching the app stores for GoHighLevel finds nothing.
Login, and lockouts
The right URL, and why a white-labelled agency means it is not the one you expect.
Workflows: free or metered
The builder is free on every plan. Only premium actions burn executions, and the free 100 are for life.
Snapshots, explained
Configuration crosses, activity does not. What that means before you buy one.
Training and certification
Academy is included. Certified Admin is a separate $97 a month, and it lapses if you unsubscribe.
How to see a demo
There is no sandbox. The four real routes, and which one needs no card.
Trying GoHighLevel
The standard trial is 14 days, which is not long enough to get past the learning curve. The Bootcamp offer gives you 30, which is closer to what this platform actually needs.
Start the 30 day trial30 day trial via the HighLevel Bootcamp offer. Card required. We earn a commission at no extra cost to you.
If you are not an agency
Every platform on this page is priced for someone running client accounts. If you have one business and no sub-accounts to manage, you are looking at the wrong category and paying for the wrong thing. The funnel builders start free.
Start free on Systeme.ioAffiliate link to Systeme.io. We earn a commission if you later upgrade, at no extra cost to you. No card required, and the free plan does not expire.
If the funnel is the product
ClickFunnels is the deeper page builder and costs the same $97 as GoHighLevel's entry plan, without the agency machinery you would not use. It has no sub-accounts and no white label, which is exactly the trade.
Start the ClickFunnels trialAffiliate link. We earn a commission if you subscribe, at no extra cost to you. 14 day trial, then $97 a month with a 30 day money-back guarantee.
Common questions
What is an agency CRM?
A CRM built to run many client businesses from one account, rather than one business with many users. The defining features are client sub-accounts, per-client rather than per-seat pricing, and often white labelling so clients see your brand instead of the platform’s.
Why does per-seat pricing matter so much for agencies?
Because agency headcount does not scale with client count. Ten clients on a per-seat platform multiplies your bill without adding seats to your own team. Per-client or unlimited-account pricing is the only model where growth does not become punitive.
Which agency CRM offers white labelling?
Of the platforms here, GoHighLevel is the only one offering true white labelling, on its $497 Agency Pro plan. A fully branded mobile app is a further $497 a month on top.
What is the cheapest way to run client accounts?
GoHighLevel Unlimited at $297 a month covers unlimited client sub-accounts, which is the lowest per-client platform cost here once you pass roughly four clients. Below that, the $97 Starter plan covers three.
Last reviewed September 3, 2026