Plans
GoHighLevel Starter plan: what $97 gets you, and where it stops
The GoHighLevel Starter plan is $97 a month, or $970 a year, and includes three sub-accounts with unlimited contacts and users. You get the full core platform: CRM, funnels, email, SMS, calendars and courses. What you do not get is rebilling, SaaS mode, white labelling, or a fourth client.
Research-led reviewThe author has not used this product. Built from public sources.What this means
The author has not used this product. Everything here comes from six public sources: the maker's own site, its pricing and refund terms, its changelog, its support forum, counted complaints across recent public reviews, and a like-for-like comparison against the nearest alternatives. We never claim experience we do not have.
Which badge a page carries is enforced in the site build, not just in editing. A page cannot use first-hand language unless it has declared itself a real-use review, so the badge and the writing cannot drift apart. The full method
We earn a commission if you buy through links on this page, at no extra cost to you.How this works
You pay exactly what you would pay going direct. The maker pays us a share of their margin, not a surcharge on you.
We are never paid for a positive verdict, no maker sees a review before it publishes, and we publish verdicts recommending against products we could earn from. Commission rates never influence which products we cover or how we rank them. Full disclosure
The short version
- Three sub-accounts, hard limit. There is no four, and no intermediate tier.
- The platform itself is not cut down. Starter runs the same tools as $497.
- No white labelling at all. Clients see the HighLevel brand.
- Client four costs you $200 more a month, a 206 percent jump in one step.
Affiliate link. We earn a commission if you subscribe, at no extra cost to you. 30 day free trial through HighLevel's Bootcamp offer, card required.
What is actually included
What works
- The full core platform. CRM, pipelines, funnels and websites, email, SMS, calendars, forms, surveys, courses and reputation.
- Unlimited contacts. There is no contact-count pricing trap here, which is unusual at this price.
- Unlimited users. Add your whole team without per-seat cost, which is the thing most CRMs charge for.
- Three sub-accounts, so you can genuinely separate three businesses or clients.
- Full 24/7 support, the same as every other tier.
- Workflows and automation are not restricted by tier.
What does not
- Three sub-accounts is a hard ceiling with no step between it and $297.
- No rebilling. Client usage costs come out of your pocket with no way to pass them on.
- No white labelling. Your clients will see the HighLevel brand throughout.
- No SaaS mode, so you cannot sell platform access as a product.
- Basic API access only, which limits deeper integrations.
- Usage still bills on top, exactly as it does on every tier.
The three sub-account ceiling
This is the number to plan around. There is no four-client or five-client tier. The moment you sign a fourth, your platform cost triples, and it does so whether that client pays you $500 a month or $5,000.
Which means the honest way to think about Starter is as a proving tier rather than a home. It is the right plan for one business, or for an agency testing whether the model works on two or three clients before committing. If you already know you are heading past three, going straight to Unlimited saves you a migration and a decision.
Who Starter is right for
| If you are | Verdict | Why |
|---|---|---|
| One business running its own marketing | Yes | You will never need more than one sub-account, so the ceiling is irrelevant and you get the whole platform for $97. |
| A new agency with one to three clients | Yes | The right place to prove the model before the cost triples. Move up the day you sign client four. |
| An agency planning to resell the software | No | Rebilling and SaaS mode both start higher. Starter cannot charge clients for access at all. |
| Anyone who needs their own branding | No | White labelling begins at $297. On Starter your clients see HighLevel. |
| An agency already past three clients | No | You would hit the wall immediately. Start on Unlimited and skip the migration. |
Trying Starter first is the sensible route
Pick your tier deliberately at signup. If you are trialling with four or more clients in mind, start on Unlimited, because you will hit the three sub-account ceiling during the trial rather than after it.
Start the 30 day trialCard required, converts automatically unless cancelled. We earn a commission at no extra cost to you.
What $97 buys in the other category
Starter is $97 for three sub-accounts. If you will only ever run one, two of them are dead weight. Systeme.io's free plan covers funnels, email, courses and payments for a single business, and its own $97 tier gives unlimited contacts.
Start free on Systeme.ioAffiliate link to Systeme.io. We earn a commission if you later upgrade, at no extra cost to you. No card required, and the free plan does not expire.
The other $97
ClickFunnels charges the same and spends it on the funnel builder. No sub-accounts, no white label, a 30 day money-back guarantee, and a materially better editor.
Start the ClickFunnels trialAffiliate link. We earn a commission if you subscribe, at no extra cost to you. 14 day trial, then $97 a month with a 30 day money-back guarantee.
Common questions
How much is the GoHighLevel Starter plan?
$97 a month, or $970 paid annually, which is two months free. Phone, email and AI usage bill separately on top of that, out of an agency wallet that charges your card automatically.
How many sub-accounts does the GoHighLevel Starter plan include?
Three. It is a hard limit with no intermediate tier, so a fourth client moves you straight to the $297 Unlimited plan, a 206 percent increase in one step.
Can you white label GoHighLevel on the Starter plan?
No. White labelling starts on the $297 Unlimited plan, which puts your own domain, logo and colours on the platform. On Starter your clients see the HighLevel brand.
Is the Starter plan a cut-down version of GoHighLevel?
No, and this is the best thing about it. The tools are identical to the $497 plan: same CRM, funnels, email, SMS, calendars, courses and automation. What is limited is how many businesses you can run and whether you can resell access.
Does the Starter plan include support?
Yes, the same 24/7 live chat, Zoom and ticket support as every other tier, at no extra cost.
Should I start on Starter or Unlimited?
Starter if you have three or fewer businesses to run and want to prove the model cheaply. Unlimited if you already have four or more clients, or you need white labelling, since you would hit the ceiling immediately and pay for a migration you could have avoided.
Full cost picture including every usage rate is on the pricing page, and the full review covers whether the platform suits you at all. Three accounts stretch a lot further once you can clone a build between them, which is what snapshots do and do not carry. If the three-account ceiling is already in sight, read what the $297 Unlimited plan adds before you accept any of the in-app upgrade prompts.
One limit on this plan is not about sub-accounts at all. Starter has no rebilling, so client phone and email usage comes out of your margin with no way to charge it on. The phone system page works out what that costs, and it can exceed the $200 you saved by not being on the $297 tier.
At this tier the closest comparison is not another agency platform. It is ClickFunnels at the same $97, and for a single business, Systeme.io's free plan.
Last reviewed September 3, 2026