Features
Every GoHighLevel feature, in one place
GoHighLevel's pricing page lists 24 core features, and every plan gets all of them, the $97 Starter plan included. The higher plans add sub-accounts, rebilling, resale, API tiers and user reporting. What changes your bill is usage, such as emails, texts and AI, plus a handful of paid add-ons, all listed below.
Research-led reviewThe author has not used this product. Built from public sources.What this means
The author has not used this product. Everything here comes from six public sources: the maker's own site, its pricing and refund terms, its changelog, its support forum, counted complaints across recent public reviews, and a like-for-like comparison against the nearest alternatives. We never claim experience we do not have.
Which badge a page carries is enforced in the site build, not just in editing. A page cannot use first-hand language unless it has declared itself a real-use review, so the badge and the writing cannot drift apart. The full method
We earn a commission if you buy through links on this page, at no extra cost to you.How this works
You pay exactly what you would pay going direct. The maker pays us a share of their margin, not a surcharge on you.
We are never paid for a positive verdict, no maker sees a review before it publishes, and we publish verdicts recommending against products we could earn from. Commission rates never influence which products we cover or how we rank them. Full disclosure
Independent comparison. We are an affiliate of some platforms named here. We do not speak for HighLevel, and nothing on this page is an official statement by any of them. Figures come from each maker's own published pages on the date shown, and we correct them when they change.
The short version
- Same core features on the $97, $297 and $497 plans. The higher plans add sub-accounts, rebilling, resale and API tiers.
- Most modules carry no extra charge. Email, texts, calls and AI are billed by use.
- For a single business the biggest optional cost is usually AI Employee, at $50 or $97 a month per sub-account.
- Each linked feature below has its own guide with the detail and the limits.
Affiliate link. We earn a commission if you subscribe, at no extra cost to you. 30 day free trial through HighLevel's Bootcamp offer, card required.
Every feature
| Feature | Extra cost, if any |
|---|---|
| Conversation AI | Usage based, or AI Employee from $50 a month per sub-account |
| Voice AI | Usage based, or AI Employee from $50 a month per sub-account |
| Content AI | $0.0945 per 1,000 words and $0.063 per image, pay per use |
| Funnel AI | No AI usage charge, capped at 1,000 prompts a day per sub-account |
| Reviews AI | $0.01 per AI reply sent, pay per use |
| Website and funnel builder | None published |
| Domain management | None published |
| CRM and pipelines | None published |
| Custom dashboards and reporting | User and agent reporting is listed on Agency Pro only |
| Email and SMS marketing | Email $0.675 per 1,000. SMS metered per segment |
| Inbound and outbound calling | Numbers and minutes metered |
| Unified conversations | None published |
| Social media management | None published |
| Workflow automation | Premium actions $0.01 per execution |
| Forms, surveys and quizzes | None published |
| Booking calendars | None published |
| Ad manager | HighLevel says no platform or subscription fee |
| Online reputation management | Listings add-on $30 a month per sub-account |
| Prospecting tool | Free tier at agency level, Premium $29 a month per sub-account |
| Payments and invoicing | None published |
| HighLevel mobile app | None published |
| Courses | None published |
| Communities | None published |
| API access | In the core list, yet plan cards name basic API on Unlimited and advanced on Agency Pro |
"None published" means HighLevel lists no separate charge for that feature. It does not mean that every action inside it is free. A workflow that sends a text still pays for the text, which is why the pricing page works through real monthly totals rather than stopping at the plan price.
What the plans change
| Plan | What it includes |
|---|---|
| Starter, $97 | 3 sub-accounts, unlimited contacts and users, 24/7 support, all core features |
| Unlimited, $297 | Unlimited sub-accounts, rebill phone and email at cost, basic API access |
| Agency Pro, $497 | SaaS mode, automated sub-account creation, rebilling with markup, user and agent reporting, advanced API |
A single business almost never needs more than Starter, and the Starter plan guide covers where its three sub-accounts run out. Agencies move up for unlimited client accounts on the Unlimited plan, or to resell the platform under their own brand with SaaS mode on Agency Pro.
What costs extra
Three kinds of cost sit on top of the plan. Usage, meaning emails, texts, calls and AI, which bills from the account wallet. AI Employee, a monthly plan per sub-account that bundles AI usage, covered on the AI pricing page. And optional add-ons such as listings at $30, WhatsApp at $10 and premium prospecting at $29 a month per sub-account, with the bigger upgrades covered on the upgrades page.
Affiliate link. We earn a commission if you subscribe, at no extra cost to you. 30 day free trial through HighLevel's Bootcamp offer, card required.
Feature guides
Website builder
Domains, SSL, blog, store and AI page building, and where it stops.
Funnel builder
Order forms, one-click upsells and split tests, against ClickFunnels.
Conversation AI
The chatbot that answers texts and books appointments, and what it costs.
Email marketing
$0.675 per 1,000 sends, sending limits, and the Mailchimp comparison.
Calendars
Seven booking types, deposits and SMS reminders, against Calendly.
Reputation management
Automatic review requests, AI replies and the listings add-on.
Communities
Paid groups, courses inside and gamification, against Skool.
CRM and pipelines
Contacts, pipelines and the unified inbox.
Workflows
Triggers, actions and the premium action charges.
Phone system and SMS
Every call and text rate, and the A2P registration.
Voice AI
The AI receptionist, minutes and pricing.
Forms and surveys
Embed options, conditional logic and what happens on submit.
Courses
Course hosting on every plan, and where Kajabi still wins.
Mobile app
What the LeadConnector app does, and what it does not.
API
What each plan can reach, and the rate limits.
Snapshots
Copying a whole account setup to a new client.
What it replaces
Specialist tools go deeper in their one category, and several have their own comparison on the feature guides above. The point is that each part can trigger the others: a form fill starts a text, a booking starts the reminders, a finished job sends the review request. Whether that is worth $97 a month depends on what you pay for those tools today, which is the sum worked through on is GoHighLevel worth it. For the full verdict read the GoHighLevel review, and for other all-in-one platforms see the GoHighLevel alternatives.
Every feature, on every plan
The trial gives you the full core feature list on the tier you choose. Pick the two or three modules you would otherwise pay for separately, set those up first, and judge the platform on them.
Start the 30 day GoHighLevel trialAffiliate link. We earn a commission if you subscribe, at no extra cost to you. 30 day free trial through HighLevel's Bootcamp offer, card required.
Common questions
What features does GoHighLevel have?
HighLevel’s pricing page lists a CRM with pipelines, a website and funnel builder, email and SMS marketing, calling, a unified inbox, workflow automation, forms and surveys, booking calendars, reputation management, social media scheduling, an ad manager, a prospecting tool, payments and invoicing, courses, communities, a mobile app, API access, and AI tools for chat, voice, content, funnels and reviews.
Does the GoHighLevel Starter plan have all the features?
Yes, for the features themselves. HighLevel’s pricing page gives Starter "All Core Features", the same list as the higher plans. What Starter lacks is capacity and resale: three sub-accounts, no rebilling of phone and email, and no SaaS mode. API access is in the core list for every plan, while the plan cards name basic API on Unlimited and advanced API on Agency Pro, a contradiction covered on our API page.
What does GoHighLevel do?
It replaces the separate tools a small business or agency usually pays for: a CRM, an email platform, an SMS tool, a website and funnel builder, a booking calendar and a review tool, all in one account where each part can trigger the others.
Which GoHighLevel features cost extra?
Usage is billed on top of the plan: email at $0.675 per 1,000, texts and calls at metered rates, AI by usage or AI Employee at $50 or $97 a month per sub-account. Paid add-ons include listings at $30, WhatsApp at $10 and premium prospecting at $29 a month per sub-account.
Is there a free version of GoHighLevel?
No. There is no free plan. There is a 14 day trial on the standard sign-up, and a 30 day trial through HighLevel’s Bootcamp offer. Both require a card.
Last reviewed September 29, 2026