Features
Reputation management in GoHighLevel
Every GoHighLevel plan includes reputation management: review requests by text, email or WhatsApp, monitoring across 52 or more review sites, website review widgets, and AI replies at $0.01 each. For a local business, the useful part is that review requests go out automatically once a job is done, rather than depending on somebody remembering to ask.
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The short version
- Included on the $97 plan. Birdeye and Podium do not publish prices at all.
- Review requests fire from a workflow, so nobody has to remember to ask.
- Generating AI reply drafts is free. Each AI-written reply you send costs $0.01 on pay per use.
- Listings management is the one paid extra, at $30 a month per sub-account.
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What you get
| Detail | |
|---|---|
| Included on | Every plan. "Online reputation management" is in the core feature list |
| Review requests by | SMS, email and WhatsApp, with a fallback if a contact lacks the chosen channel |
| Automated requests | A review request action in workflows, so it can follow a paid invoice or a finished job |
| Balancing | Splits requests between Google and Facebook |
| Monitoring | 52 or more review platforms, including Google, Facebook, Yelp, Trustpilot and TripAdvisor |
| Replying from inside | Documented for Google and Facebook reviews |
| Website widgets | Seven layouts, including grid, carousel and slider, plus a floating badge |
| Competitor view | Compares you with up to three competitors |
One distinction worth keeping straight: monitoring covers 52 or more platforms, but the documented replying and request balancing are for Google and Facebook. For most local businesses, those two are where the reviews that bring in calls actually live.
Getting more reviews
The review request action in a workflow makes asking automatic: when an invoice is paid, an appointment is marked complete or a job moves to done in the pipeline, a request goes out by text with the review link in it.
Text is the channel to lead with. A request by email waits in an inbox, while a text arrives when the customer is still thinking about the job. Each text bills from the wallet at the rates on the phone system page, and that is the only running cost of asking.
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Replying with Reviews AI
| Mode | What it does | Cost |
|---|---|---|
| Suggestive | Up to four suggested replies per review, and a person chooses what to send | Free to generate. $0.01 when you send one, unless on AI Employee |
| Auto-pilot | Replies on its own, by star rating and wait time rules you set | $0.01 per reply sent, or included on AI Employee |
Replying to every review is good practice and dull work, which is why it slips. Start with Suggestive mode, where drafts are free to generate and a person decides what goes out, and use it for a few weeks. Once you trust them for five star reviews, set Auto-pilot to handle those and keep negative reviews for a person. The rules are set by star rating, so that split is easy to build.
The AI Employee plans that make Reviews AI unlimited are covered on the AI pricing page. At $0.01 a reply, most single businesses will never spend enough on Reviews AI alone to justify one.
Listings, the paid add-on
| Billing | Price |
|---|---|
| Monthly | $30 a month per sub-account |
| Six months | $150 |
| Annual | $300 a year |
Listings management pushes a business's name, address and phone number to more than 70 directory sites and keeps them consistent. It is the one part of reputation management that is not in the plan. For an agency, it is also an easy line to resell to clients.
Against Birdeye and Podium
Both are established review platforms, and a multi-location brand with a marketing team may want what their sales teams offer. For a local business, the case for GoHighLevel is that review requests, replies, the CRM and the text messaging are in one account on a published $97 price. The pricing page shows what that plan costs with usage, the GoHighLevel review covers the platform as a whole, and the alternatives page covers other all-in-one tools.
Review requests are on every plan
Build one workflow on the trial that texts a review request when an appointment is marked complete. It is a short workflow to build, and it runs on every job after that.
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Common questions
Does GoHighLevel have reputation management?
Yes. "Online reputation management" is in the core feature list on HighLevel’s pricing page, so all three plans include it, the $97 Starter plan too. It covers review requests, review monitoring, replies, website review widgets and competitor comparison.
Can GoHighLevel send review requests automatically?
Yes. A review request action in workflows sends one by SMS, email or WhatsApp after an event you choose, such as a paid invoice or a completed appointment. If a contact lacks the chosen channel, it falls back to another.
Which review sites does GoHighLevel support?
HighLevel says it monitors 52 or more review platforms, including Google, Facebook, Yelp, Trustpilot and TripAdvisor. Replying from inside HighLevel and review request balancing are documented for Google and Facebook.
How much does GoHighLevel Reviews AI cost?
Generating suggestions is free, with up to four drafts per review. Any AI-written reply you send costs $0.01 on pay per use, whether you picked it in Suggestive mode or Auto-pilot sent it, and is included on the AI Employee Growth and Unlimited plans.
How much are GoHighLevel listings?
Listings management is a paid add-on at $30 a month per sub-account, $150 for six months or $300 a year. It keeps a business’s details consistent across more than 70 directory sites.
Is GoHighLevel a replacement for Birdeye or Podium?
For review requests, monitoring and replies, largely yes, and it is included in the plan rather than priced separately. Neither Birdeye nor Podium publishes prices, so a direct cost comparison means getting a quote from each.
Last reviewed September 29, 2026