White label
GoHighLevel white label: what $297 and $497 actually buy
White labelling GoHighLevel starts at $297 a month, not $497. The Unlimited plan already puts your domain, logo and colours on the platform. The $497 Agency Pro plan does not add branding, it adds the ability to charge clients: your own pricing, your own Stripe, and usage rebilled at your markup.
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The short version
- Branding starts at $297. Almost every article on this gets that wrong.
- $497 buys the business model, not the badge. It is the tier that lets you sell.
- The branded mobile app is a further $497 a month, the same as the entire Pro plan.
- Full branding stack is $994 a month before a single text message is sent.
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What each tier rebrands
| Capability | Starter $97 | Unlimited $297 | Agency Pro $497 |
|---|---|---|---|
| Custom domain on the platform (app.youragency.com) | No | Yes | Yes |
| Your logo and colours across the interface | No | Yes | Yes |
| Unlimited client sub-accounts under your brand | No | Yes | Yes |
| Set your own plan tiers and prices | No | No | Yes |
| Bill clients through your own Stripe | No | No | Yes |
| Rebill usage at a markup you set | No | No | Yes |
| Self-serve client signup and provisioning | No | No | Yes |
| Branded mobile app in the app stores | No | Add-on | Add-on |
Read the middle column first. On $297 your clients log in at your domain, see your logo, and never encounter the HighLevel name in normal use. That is white labelling by any ordinary definition, and it is included.
What you cannot do on $297 is run it as a product. You cannot set plan tiers, you cannot take payment through your own Stripe, and you cannot mark up the usage your clients generate. Those four things are the entire content of the jump to $497.
What it costs
| What | Cost | Notes |
|---|---|---|
| Branded desktop platform | Included from $297 | Custom domain, logo and colours on the Unlimited plan |
| Branded client portal app | $49 / month | Per sub-account. A middle step before the full app |
| White label mobile app | $497 / month | Apple and Google stores. Same price as the whole Pro plan |
| Ability to charge clients | $497 / month plan | Agency Pro. This is what the higher tier actually buys |
The mobile app is the number that stops most agencies. $497 a month to have your brand in the app stores is the same as the entire Agency Pro subscription it sits on top of. At that price it only makes sense if the app is genuinely part of what you sell, rather than something you would like to have.
The $49 a month branded client portal is the middle step most people should take instead. It is per sub-account, so it scales with clients rather than hitting you with a flat five hundred before you have any.
If you are reselling, the $497 tier is the one
Agency Pro is what turns the platform into something you can charge for. If you only need your brand on the login screen, stay on $297 and save $2,400 a year.
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Is it worth the jump
The maths is simple and worth doing before you upgrade. The extra $200 a month between Unlimited and Agency Pro needs covering by client software revenue. At a common resale price of $97 a month per client, that is roughly three clients to break even on the tier alone, ignoring the usage margin.
So the honest test is whether you have three clients who would pay you monthly for software access, not whether the feature list looks better. If you do not have them yet, $297 does everything else and you can upgrade the day you sign the third.
Two related pages are worth reading before you commit to any of this. Branding starts on the $297 Unlimited plan, not the $497 one, which is the single most common misconception about white labelling here. And if the branded mobile app is the part you are weighing up, the three apps and who each is for are set out on the GoHighLevel app page.
White labelling covers the interface, not the plumbing. Your clients still need domains pointed correctly, and any client sending US text messages still needs their own A2P registration.
White labelling is the feature no alternative matches at this price, which is the central finding on GoHighLevel alternatives.
If white labelling is aspirational rather than active
It is the single best reason to pay for this platform, and nothing cheaper replaces it. But if you have no clients yet, you are paying for a feature you cannot use. Systeme.io is free and has no white label at all, which is the honest trade.
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Same trade, paid
ClickFunnels does not white label either. It is $97 for a better builder aimed at your own business rather than at clients you have not signed.
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Common questions
How much does GoHighLevel white label cost?
Branding is included from $297 a month on the Unlimited plan, which covers your own domain, logo and colours. The $497 Agency Pro plan adds the ability to sell access with your own pricing and billing. A branded mobile app in the app stores is a further $497 a month on top of either.
Can I white label GoHighLevel on the $97 plan?
No. The Starter plan has no white labelling. You would need the $297 Unlimited plan for branding, which also lifts the three sub-account limit.
What is the difference between white label and SaaS mode?
White label is cosmetic: your domain, your logo, your colours. SaaS mode is commercial: your pricing, your Stripe, your markup on usage, and self-serve signup. Branding comes at $297, SaaS mode at $497.
Do clients ever see the HighLevel name?
In normal day-to-day use on a properly configured white-label setup, no. Verify the specifics against their current documentation before you promise a client anything, since the edges of this change.
Is the branded mobile app worth $497 a month?
Only if the app is part of what you are selling. For most agencies the $49 a month branded client portal covers the same need at a tenth of the cost, and it bills per sub-account so it grows with your client count instead of ahead of it.
Last reviewed September 3, 2026