Free tools
The best free funnel builder
Systeme.io is the only genuinely free funnel builder in this category, and its free plan is permanent rather than a trial. It allows 3 sales funnels, 2,000 contacts, 1 course, 1 custom domain and unlimited email sends, needs no card, and takes 0% of your sales. ClickFunnels and Kajabi offer trials only, at $97 and $179 after.
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The short version
- Almost every "free funnel builder" is a trial with a bill at the end. One is not.
- Systeme.io free: 3 funnels, 2,000 contacts, unlimited emails, no card, no expiry.
- You can take real payments on it and keep everything but the card processing fee.
- The limit you hit first is one automation rule, not the contact count.
The short answer
| Platform | Free offering | Card needed? | Cost after |
|---|---|---|---|
| Systeme.io | Permanent free plan | No | Nothing. It does not end |
| ClickFunnels | 14 day trial | Yes | $97 / month |
| Kajabi | 30 day trial | Yes | $179 / month |
| Teachable | 7 day trial | Yes | $39 / month, plus 7.5% of sales |
What free usually means
Search for a free funnel builder and most of what comes back is a trial. That is not dishonest exactly, but it answers a different question. A trial is a deadline, and a deadline is the opposite of what someone testing an idea needs.
The second pattern is a free tier so restricted it cannot do the job: no custom domain, a forced platform watermark, a hard send limit, or no ability to take payment. A free plan you cannot sell on is a demo.
Systeme.io's free plan has none of those. No watermark, no expiry, no card, a custom domain included, unlimited email sending and 0% platform fee on sales. The constraints are on how many objects you can create, not on whether the thing works.
What you can actually build
| Item | Free plan |
|---|---|
| Sales funnels | 3 |
| Contacts | 2,000 |
| Email sends | Unlimited |
| Online courses | 1, with unlimited students |
| Blog | 1 |
| Custom domain | 1 |
| Affiliate program | 1 |
| Automation rules | 1 |
| File storage | Unlimited |
| Transaction fee | 0% |
| Platform branding on your pages | None |
| Expiry | None |
Three funnels is enough for a real launch: a lead magnet funnel, a sales funnel, and one spare for testing a second angle. Combined with unlimited email sending and a custom domain, that is a complete small business, not a sandbox.
No card, no countdown, no watermark
Worth being explicit: we make nothing when you use the free plan. We only earn if it works well enough that you outgrow it, which is roughly the right incentive.
Start on the free planAffiliate link. We earn a commission only if you later upgrade to a paid plan, at no extra cost to you. The free plan itself earns us nothing.
Where free runs out
An automation rule connects a trigger to an action: someone opts in, so tag them and start a sequence. That is your one rule. You notice the limit the first time you want to treat buyers differently from browsers, or add a cart abandonment follow-up.
That is the moment the $17 plan earns its money, and ten rules is enough for a genuinely complete funnel. Which is a reasonable place for a free plan to end: it stops when your business gets more sophisticated, not when a clock runs out. The full breakdown is on the free plan page.
The honest alternatives
Free is not always the right answer, and it would be a poor page that pretended otherwise. Two cases where paying immediately makes more sense:
If page quality is commercial for you, ClickFunnels has a materially better builder and template library. Systeme.io's editor is the most criticised part of the product. When a percentage point of conversion is worth more than $97 a month, that is a straightforward trade.
If you are selling a premium course, Kajabi's student experience is the best in this category and Systeme.io's is merely adequate. At high ticket prices the platform looking cheap costs you sales.
| Platform | Entry | Email sending | Transaction fees | Genuinely best for |
|---|---|---|---|---|
| Systeme.io | Free, then $17 | Unlimited, every plan | 0% | Solo creators who want one cheap tool covering everything adequately. |
| ClickFunnels | $97 | 50,000 / mo on entry | 0% | Funnel-first businesses that want the deeper builder and bigger template library. |
| Kajabi | $179 | Unlimited, every plan | 0.5% to 2% on third-party | Course businesses that want the most polished student experience. |
| Teachable | $39 | Not a marketing tool | 7.5% on entry, then 0% | Course-only sellers who do not need funnels or email marketing. |
If the builder is what you are actually buying
The best page builder in this category. Worth the money when conversion rate is what pays the bills, and not before that.
Try ClickFunnels for 14 daysAffiliate link. We earn a commission if you subscribe, at no extra cost to you. $97 a month after the trial, with a 30 day money-back guarantee.
For most people asking for a free funnel builder, though, the answer is genuinely the free one. Prove the offer, then buy the speciality you turn out to need. The full category comparison is on best sales funnel builder.
Two trials worth understanding properly before you rely on either: ClickFunnels, where the guarantee matters more than the trial, and Kajabi, where the published length depends on which of their pages you read.
Common questions
Is there a genuinely free funnel builder?
Yes, Systeme.io. Its free plan is permanent rather than a trial, needs no card, and allows 3 sales funnels, 2,000 contacts, 1 course and unlimited email sends. ClickFunnels, Kajabi and Teachable offer time-limited trials only.
Can I take payments on a free funnel builder?
On Systeme.io’s free plan, yes. You can connect Stripe or PayPal, sell products and keep everything except the card processor’s own fee. Systeme.io charges 0% platform fee at every tier including free.
Does the free plan put branding on my pages?
No. Systeme.io adds no watermark or platform badge on the free plan, and you can connect one custom domain so pages sit on your own address rather than a subdomain.
How long does the Systeme.io free plan last?
Indefinitely. There is no expiry date and no card on file, so there is nothing to cancel and nothing to forget to cancel. It is a plan rather than a trial.
What is the catch with a free funnel builder?
On Systeme.io the catch is quantity: 3 funnels and one automation rule. The rule is the limit you meet first, since it allows a single sequence. Upgrading to $17 a month raises that to ten.
Is a free funnel builder good enough to launch with?
For a first offer, yes. Three funnels covers a lead magnet, a sales flow and a spare for testing, and unlimited email sending means list size costs you nothing. Buy a specialist platform once revenue justifies it.
Last reviewed September 3, 2026