Pricing
ClickFunnels pricing, plan by plan
ClickFunnels costs $97, $197 or $297 a month, or $972, $1,968 and $2,976 paid annually. Funnels and landing pages are unlimited on all three, and there are no transaction fees. The limit that decides your tier is email: 50,000 sends a month on the $97 plan, against 10,000 contacts. There is a 14 day trial and a 30 day guarantee.
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The short version
- Unlimited funnels on every plan. Funnel count is never what you are buying.
- Email sends are capped, and that is what usually forces the upgrade to $197.
- No transaction fees, which not every platform in this category can say.
- A 30 day money-back guarantee on top of the 14 day trial.
The three plans
| Plan | Monthly | Annual | Contacts | Emails | Courses | Team |
|---|---|---|---|---|---|---|
| Launch | $97 | $972 | 10,000 | 50,000 / mo | 3 | 2 |
| Scale | $197 | $1,968 | 75,000 | 300,000 / mo | 6 | 5 |
| Optimize | $297 | $2,976 | 150,000 | 750,000 / mo | 10 | 10 |
| Term | Detail |
|---|---|
| Free trial | 14 days |
| Refund | 30 day money-back guarantee |
| Funnels | Unlimited on every plan |
| Transaction fees | None charged by the platform |
| Hosting | Included on every plan |
| The catch | Email sends are capped, so list growth moves you up a tier |
The email cap that moves you up
This is the number to plan around, because it catches people who are doing nothing wrong. The Launch plan allows 10,000 contacts, which sounds generous, and 50,000 email sends a month, which is the real constraint. Fill the contact allowance and email that list weekly and you are at 40,000 sends. Email twice a week and you are over.
So the practical ceiling on the $97 plan is not 10,000 contacts, it is roughly 6,000 if you email twice a week, or 12,000 if you email monthly. Work out your own number before you choose a tier, because the jump to Scale is $100 a month.
| List size | Emailed weekly | Emailed twice weekly | Fits on Launch? |
|---|---|---|---|
| 2,000 | 8,000 | 16,000 | Yes, easily |
| 5,000 | 20,000 | 40,000 | Yes |
| 8,000 | 32,000 | 64,000 | Weekly only |
| 10,000 | 40,000 | 80,000 | Not twice weekly |
Annual billing
| Plan | Monthly for a year | Paid annually | You keep |
|---|---|---|---|
| Launch | $1,164 | $972 | $192 |
| Scale | $2,364 | $1,968 | $396 |
| Optimize | $3,564 | $2,976 | $588 |
Roughly 16% off, so $194, $394 or $594 a year. Modest by the standards of this category, where two months free is the norm, but ClickFunnels backs it with a 30 day money-back guarantee, which makes an annual commitment less of a gamble than it is on platforms that publish no refund policy at all.
Trial and guarantee
Fourteen days free with a card on file, then a 30 day money-back guarantee once you are paying. That is a fair arrangement and better than much of this category manages.
Fourteen days is tight for a funnel platform, though. Building a real funnel, wiring the automation and driving enough traffic to learn anything takes longer than two weeks for most people. Treat the trial as time to judge the builder rather than the results, and rely on the 30 day guarantee for the actual verdict.
Fourteen days, then thirty more to change your mind
The builder is the thing to judge in the trial, because it is the main reason to pay ClickFunnels prices rather than Systeme.io ones.
Start the ClickFunnels trialAffiliate link. We earn a commission if you subscribe, at no extra cost to you. Card required for the trial, then $97 a month with a 30 day money-back guarantee.
Which plan you actually need
| If you are | Plan | Why |
|---|---|---|
| One business, list under about 6,000 | Launch, $97 | Unlimited funnels and enough send allowance unless you email very often. |
| Emailing a 10,000 list more than weekly | Scale, $197 | The send cap, not the contact count, is what moves you. 300,000 sends covers it. |
| Running several brands or a team | Scale, $197 | Five workspaces and five team members. Launch gives one and two. |
| Selling more than six courses | Optimize, $297 | Course count is one of the few hard caps that scales with the tier. |
| Cost sensitive, funnels are simple | Look at Systeme.io | Free to start, no send caps, and its top tier costs what Launch does. |
| Platform | Entry | Email sending | Transaction fees | Money back |
|---|---|---|---|---|
| Systeme.io | Free, then $17 | Unlimited, every plan | 0% | None published |
| ClickFunnels | $97 | 50,000 / mo on entry | 0% | 30 days |
| Kajabi | $179 | Unlimited, every plan | 0.5% to 2% on third-party | 30 days |
| Teachable | $39 | Not a marketing tool | 7.5% on entry, then 0% | 30 days |
The full review is on the ClickFunnels review, the head to head is on Systeme.io vs ClickFunnels, and if you are leaving rather than joining, the options are on ClickFunnels alternatives.
Before committing to any of these, note that the 30 day guarantee runs past the 14 day trial, which makes the real evaluation window longer than it looks. That is set out on the free trial page.
Or start somewhere free and upgrade when it hurts
Systeme.io has no send caps and a permanent free tier. It is the cheaper way to find out whether you need what ClickFunnels charges for.
Start free on Systeme.ioAffiliate link. We earn a commission if you later upgrade, at no extra cost to you. No card required and the free plan does not expire.
Common questions
How much does ClickFunnels cost per month?
$97 for Launch, $197 for Scale and $297 for Optimize. Paid annually those are $972, $1,968 and $2,976, saving roughly 16%. Funnels and landing pages are unlimited on every plan.
Does ClickFunnels have a free plan?
No. There is a 14 day free trial requiring a card, followed by a 30 day money-back guarantee once you are paying. Systeme.io is the only platform in this category with a permanent free tier.
Does ClickFunnels charge transaction fees?
No. The platform takes no cut of your sales on any plan. You still pay your payment processor its own card fee, which applies on every platform and is unavoidable.
Which ClickFunnels plan should I choose?
Launch at $97 covers most single businesses. The usual reason to move to Scale is the email send cap rather than contacts: 50,000 sends a month runs out around a 6,000 person list emailed twice a week.
Can I get a refund from ClickFunnels?
Yes, there is a 30 day money-back guarantee in addition to the 14 day trial. That is a stronger position than Systeme.io, which publishes no refund policy at all.
Is ClickFunnels worth $97 a month?
It is if you are paying for the page builder and template library, which are the best in this category. If your funnels are simple, Systeme.io does the same jobs adequately from free, and the $97 is hard to justify.
Last reviewed September 3, 2026